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Bill Appleton
Lizzy Appleton
Joseph Jacobs
“Our quality assurance centers on listening closely to our customers’ needs and responding with a sense
of urgency.”

Lizzy Appleton is President of Quality Assurance for Deseret Forwarding International, Inc., and its parent, Spectrum Relocation Group, Inc., a diversified transportation and relocation services holding company.

As Deseret’s champion of quality and customer service, Lizzy and her team communicate regularly with individual, corporate, government, and military customers, and with Deseret’s international agent service partners who are required to comply with Deseret’s rigorous standards for quality and service.

Lizzy worked previously in other mission critical capacities including Invoice Auditor and Operations Manager for other Spectrum entities engaged in both domestic and international moving. Her years of experience as Operations Manager enabled her to bring to her current Quality Assurance role, a first-hand understanding of the importance of maintaining high quality standards and responding promptly to any claims matter. Lizzy’s knowledge and her commitment to responsiveness are “mission critical” for Deseret, which is dedicated to providing superior quality and service not only to persons moving, but also to the thousands of other agents who entrust Deseret with their own local customers and the reputation of their own businesses.

As President of Quality Assurance, Lizzy is responsible for all aspects of customer service. Quality assurance functions and initiatives under her direction encompass customer satisfaction surveys and benchmarking, customer care response, claims handling and performance, and team member training focused on continuous improvement in service delivery and customer satisfaction.

Lizzy works hand-in-hand with personnel at all Deseret and Spectrum operations centers to support each location’s quality assurance and customer service efforts. Each operating location is provided a weekly customer satisfaction scorecard which includes benchmarking relative to performance goals. Lizzy also continually works with other Deseret managers to evaluate the performance of the company’s partner agents worldwide.

A lifelong El Pasoan, Lizzy graduated from Baylor University with a Bachelors of Business Administration (BBA) degree.
Lizzy Appleton

Lizzy Appleton
Quality Assurance
T: (915) 615-0802
E-Mail Lizzy

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